Paul Roberts
Councilmember
Dear Colleagues,
As we begin developing the FY 2025–2026 budget, I’d like to open the door to strategic ideas and early input across a range of areas — including operational efficiency, quality of life, and long-term vision execution.
Here are several items I believe merit serious discussion. Some are modest, others ambitious, but all are grounded in practical feedback from citizens, staff, and prior planning documents — including the draft Comprehensive Plan and Parks Master Plan. These thoughts are intended as a starting point to prompt collaboration and refinement.
“The Parks and Recreation Advisory Committee has a vision, but nothing gets done. Katie does great work, but she’s just one person.”
That about sums it up. We’ve spent time building plans — now’s the time to fund action. I look forward to refining this list with your feedback.
— Paul
As we begin developing the FY 2025–2026 budget, I’d like to open the door to strategic ideas and early input across a range of areas — including operational efficiency, quality of life, and long-term vision execution.
Here are several items I believe merit serious discussion. Some are modest, others ambitious, but all are grounded in practical feedback from citizens, staff, and prior planning documents — including the draft Comprehensive Plan and Parks Master Plan. These thoughts are intended as a starting point to prompt collaboration and refinement.
Personnel & Staffing
- Evaluate whether any staff positions can be consolidated or eliminated.
- Consider whether Cost of Living Adjustments (COLA) are warranted.
- Explore adding an Assistant City Manager position to improve executive capacity.
- Identify any budget needs related to recruiting or retaining staff, especially in high-turnover departments.
- Revisit the need for succession planning in key roles.
Technology & Innovation
- Consider budgeting for ChatGPT licenses or AI productivity tools for staff (research, summarization, agenda support, etc.).
- Assess the cost of customizable enterprise licenses vs. free/public tools and pilot opportunities.
Parks, Recreation & Facilities
- Establish a formal Parks & Recreation Department with full-time staffing, not just a coordinator role.
- Hire a parks planner or project manager to implement the goals outlined in the Parks Master Plan.
- Acquire additional parkland — any type — through land banking, repurposing existing city-owned parcels, or partnerships.
- Update the city’s GIS inventory of all existing public green space; several parcels appear to be missing from public maps.
- Resurface the pickleball courts at the Country Club. Cracking is worsening, and a delay will only increase cost.
- Consider funding for more pocket parks, consistent with the Parks Master Plan’s equity and access goals.
- Improve public facilities, including: Council Chamber upgrades (staff desks, chairs, fresh paint).
Economic Development & Tourism
- Now that the Type B Economic Development Corporation has been created, ensure it has sufficient initial funding to begin executing strategic projects.
- Propose hiring a Tourism Manager to coordinate promotion of Lago Vista as a destination.
- Consider a tourism marketing initiative with components such as:
- • A new, tourism-focused website
- • City branding and messaging
- • Google ad campaign targeting past website visitors
- • Expanded social media marketing (beyond Facebook)
- • Streaming TV ads
- • Print media (e.g., Texas Highways, Tour Texas)
- • Consultant support as needed to execute and track ROI
Legal, Council, and Citizen Engagement
- Review how the legal budget is holding up year over year, and whether increased costs are anticipated.
- Expand the travel budget so that P&Z and other citizen volunteers can attend TML or relevant planning conferences.
- Provide budgetary support or facilitation for the Parks and Recreation Advisory Committee, which is currently stalled despite strong volunteer interest and vision.
Closing Thought
One citizen recently said to me:“The Parks and Recreation Advisory Committee has a vision, but nothing gets done. Katie does great work, but she’s just one person.”
That about sums it up. We’ve spent time building plans — now’s the time to fund action. I look forward to refining this list with your feedback.
— Paul